Branca - Logo Practice
What originally started from an idea from a friend developed into some eprimentation that was not only fun but, engaging to conduct!
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As you can read to the left, this was originally something I did with someone else's interests in mind. As time went on I started to develop it simply because I had interest in what it could be come if I brainstromed, additionally having some practice with logo design would also be helpful!
I initially did some research for what I could call a coffee shop as that felt more easier to design for than a productions company. I looked at other coffee shop's storefront and normal logos to get ideas and in the end I took some inspiration from Costa using coffee beans in the design (above). To keep things unique however I did some research into coffee and it's culture and ended up finding out Brazil is the largest exporter of it, I decided to name the shop after a type of coffee with in Portuguese!
The top left design was what I decided would be my 'final' version as it felt the most complete, the other two involved making a vector of a coffee cup from scratch and reusing the cloud vector I made originally.
Just below you can find some of the original sketches and planning I was doing while trying to do research and figure out ideas. It starts from the original 'Cloud' ideas before developing into Branca when I did the research! (as well as a few ideas outside of that like Honey Hive or Cloudy Cup, which in hindsight I'm still not a fan!).
