Milk and Tweed Work Exp
2022
GRAPHIC DESIGN
For this project it was actually done as some work experience for a company called Milk and Tweed who are a well-known design agency in the area. The focus was on trying to build a professional brand and to work through the inital design idea process.
The idea they wanted to see our class elaborate on was designing different logos for a restaurant/food chain of some kind, as well as make any mock-ups for uniforms or storefronts etc.
For my design I set my sights on a nautical/pirate theme of a rum bar focused on specialising in seafood and rum - calling it the Seven Seas originally. The first draft designs were Treasure like Yellow-Gold focused with a Muted Grey (almost black but, leans more on the brighter side of it) background.
I tried to make three variations of drafts as instructed which you can see here. One focused on using Shark fin/Wave like shapes to fill in for letters, one was the name stretched into a turtle and finally, a small moon shaped island with tropical trees on the design.
I decided to put the Final design forward as my chosen design showcasing the others as development of ideas. I also went about making various mock-ups with this final design.
Upon receiving feedback, a mixed bag was presented - it needed more colours in the piece. So I went about adjusting the chosen piece in various ways - firstly I used white for the text to introduce a new colour in a non destructive way. I chose to only add one colour as I didn't want to over complicate or over saturate the design.
Secondly I adjusted the name to "Sea and Stars" to add more purpose to the design (which actually relates much better in the next paragraph)
Eventually I decided white was too simple and not exciting enough, so I did some research into combinations for yellow and gold colours - this led to me trying out the font in a light blue colour to also add imagery of oceans and waves. Lastly, to be 100% secure and attempt new things I decided to adjust the logo itself making the island part of the design blue and also transforming it into a moon! This actually works pleasantly well as it helps separate the seas and stars parts of the design.
In addition to the final design I also made sure to use it as a storefront mock-up adjusting some pieces to give a hypothetical look to the brand.
These final designs acted as my final submission. In conclusion, I believe I did the work to the best of my ability, it may not have been a total success and the results not to all likings but, It showed reflection, willingness to try and improve as well ability to act upon ideas.
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Additionally we needed to present this to a representitve from the company at the midpoint (where I got feedback) as well as at the end of the project whiich you can see below - here I outlined what I changed and my reasoning behind it.
Finally, I feel like this project isn't a massive success - the design is nice but, perhaps not nice enough for most brands to make an impact, in that regard I tried to make something unique and work with it until the end and that's a skill that is worth having - especially when you can still salvage projects or scrape together something from the ashes of failure.
